Posts Tagged ‘SpecialK’

I saw this video by Special K and I absolutely loved it.  It caught my eye because it questions what we use to measure our self worth. In the video, various women go into a denim store looking for jeans. The video opens to a voiceover of women explaining their disdain for shopping for jeans. As it continues the women notice that none of the jeans have a size on it, which then allows the associates to ask to measure the women. In the measurements, the associates don’t mention size 6 or size 12, but radiant, strong, charismatic, stunning or fabulous.  The idea is to show that we are not defined by our weight but by our own personalities and personal idea of worth. I especially enjoyed this commercial because it strayed away from the idea that you’ll feel better or be a better person if you lose weight with a product. The commercial emphasizes that you can be great in any body. It was an interesting take on weight and advertising and to me, it gave me the feeling of acceptance and non-judgment which is what all people should feel about themselves regardless of weight. One woman even states “Not seeing the number is so freeing” and I completely agree with this statement. This is not to say that everyone should wear the same size, but that everyone deserves the same level of quality and comfort regardless of a person’s size or weight. It shouldn’t be a difficult process for certain people because they are bigger than others.

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